Performance Marketing
ROI-focused marketing campaigns that bring quality leads and maximize conversions.
- Meta Ads (FB & IG)
- Conversion-Focused Creatives
- Funnel Strategy
- Retargeting & Scaling
CASE STUDY · WEBSITE, CRM & META ADS
Direct-to-Consumer Growth System for Hayrs Bio India
A conversion-focused storefront, CRM and Meta ad engine for an Ayurvedic wellness range.
- Industry
- Ayurvedic Wellness / D2C
- Service
- Performance Marketing
- Timeline
- TODO weeks
0
Orders Generated
0
Successful Orders
₹147
Cost Per Order
THE CHALLENGE
Where They Started
Hayrs Bio India sold a trusted Ayurvedic range through resellers and WhatsApp orders, with no storefront of its own. Buyers had nowhere to read ingredients, safety claims or delivery terms at the moment of decision, and there was no ad structure, CRM or tracking behind the promotion the brand was already paying for.
OUR SOLUTION
What We Built
Website & Storefront
- Conversion-first storefront built around a single Shop Now path
- Trust signals — 100% Ayurvedic, safe and natural, doorstep delivery — placed above the fold
- Product pages that carry ingredients, usage and claims in the buyer's language
- Mobile-first build, since almost all of the brand's traffic arrives on phones
- Fast checkout flow to cut drop-off between Shop Now and a placed order
CRM
- Every order captured automatically — no manual entry from the storefront
- Order status tracked from placed to delivered in one place
- Incomplete and undecided orders flagged for follow-up so none go untouched
- A searchable record the team can filter by customer, product or status
Performance Marketing
- Meta prospecting campaigns built around the new storefront, not boosted posts
- Pixel and conversion events wired in at launch so every rupee of spend is attributable
- ₹25,000 in ad spend tested across audiences to find what converts
- 500 orders generated, 170 confirmed — a 34% order success rate
- Results reviewed weekly to cut underperforming ads and back the winners
MORE RESULTS
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